Category: EZ*Store


The Company

The Scotch Malt Whiskey Society, founded in Edinburgh in 1983, is a membership organization which bottles and sells single cask, single malt whiskey  It purchases individual casks from more than 125 malt whisky distilleries in Scotland and throughout the world, bottles them and retails directly to its members. It also runs private members’ rooms in South Africa and other international locations.

The Challenge

  • Creation of theme needed to follow strict set of branding guidelines that all the Scotish Malt Whisky Societies worldwide adhere to.
  • Ability to post News articles and updates
  • Items to be sold included: tickets to events, yearly membership subscriptions
  • Purchasing of the Whisky products is restricted to only SMWS Members
  • Connect with Social Networks
  • Ability to send Newsletters to all members

EZcom’s Role:

  • Setting up EZ*Store with Custom Theme
  • Additional Development and Support
  • Hosting
Carcer International

The Company

Carcer International is known as the Rolls Royce of Induction Hobs. The proud market leaders of this innovative cooking technology which they distribute to the whole of Africa.

After being approached by Carcer International to partner with them and discussing their project requirements, we were confident our powerful eCommerce solutions and a professional looking web store would be exactly what they needed in launching their products online.

The list of requirements for this project was pretty long and specific. After attempting to use Joomla CMS they turned to EZcom to see how many of the points we could implement with our Magento based solution. We were glad to be able to take a look at the list and immediately know we could answer YES to each feature requested.
– Ryan S., Project Director, EZcom


The challenge

Some of the requirements were:

  • There would be distinct user groups, Pre-Sales Clients, Established Clients, Resellers, and Administrators. Each group would need a desired customer experience.
  • Quotation based system for certain clients
  • Fully functional order management system
  • Contact details collection, product interest and registration
  • Online registration to become Reseller
  • Multiple payment options and gateways
  • Logging waybill number and notifying customer
  • Register your Product – Activate Warranty (with automated check against list of serial numbers)
  • Online User Manuals and Instructional Material
  • FAQ page on products
  • Customer testimonials and product demo video
  • Creation and tracking of marketing campaigns.

EZcom’s Role:

  • Setting up EZ*Store with Custom Theme
  • Additional Development and Support
  • Hosting

The Company

Cremona arms was started by Orazio Cremona in 1998. Cremona Orazio is both a Springbok and Protea National Olympic Trap shooter and has won major competitions nationwide and competed in many countries around the world. Still committed now, Orazio wants to expand the gun trade leaning on the hunting expertise of George Loubser who will be handling the gun trade with Orazio.

The company was started to provide designated shotguns for each clay shooting discipline, at that stage not easily available. At a later stage the importing of ammunitions began and then clays and fully automated clay throwing machines. Orazio installed the first fully automatic range in South Africa at Durban Deep Skeet Club near Roodepoort while he was chairman. DDS Club was back then the best range in the country consisting of 2 Skeet, 2 Olympic Trap, 4 American Trap, and various Sporting ranges. Orazio remained chairman for 4 years. Cremona Arms Still continues to make an impact in the gun, trading market by directly importing and trading with local dealers

“Since switching to EZCOM I have switched from a ‘DIY’ mode to letting the ‘Pros’ do it. The results have been amazing and we are selling very well!”
– George Loubser, CremonaArms

The Challenge

Cremona Arms needed an eCommerce site that would stand out from the rest. They have one of the largest stocks of items in South Africa and it was important that the look and feel of their site showed this. The hosting they had available was not optimized to handle this type of product quantity.

Some details from the project are:

  • Hosting 5000+ items seamlessly
  • License verification and registration was required in shopping process
  • For shipping of certain products special legal requirements were required
  • Checkout procedures needed to be modified
  • Custom order management workflow implemented
  • SEO optimization was extremely important due to limitations opting for convention online advertizements
  • Link product feeds to price comparison websites to increase sales
  • Social media integration and pages

“Since launching my website I now have my phone ringing constantly with new clients inquiring about our products!”
– George Loubser, CremonaArms

EZcom’s Role:

  • Setting up EZ*Store with Custom Theme
  • Additional Development and Support
  • Setting up Cremona Arms on Social Networks
  • Managed Hosting Solutions
  • Marketing and SEO
  • Ongoing Support and Online sales campagins